Software built around your business. Not the other way around.
SimplifAI builds custom CRMs and AI admin platforms for Australian businesses — plus websites and AI installations. You own it, it’s documented, and it’s hosted in your name.
Most businesses are paying every month for software that still doesn’t fit how they work.
So the gap gets covered by spreadsheets, shared inboxes and people’s time. That cost never appears on an invoice, and it is usually the larger one.
Two custom builds. Two ways to move faster.
Off the shelf, or built for you.
You stop paying for what you don’t use
Software companies bundle hundreds of features so they can sell to everyone. You pay for all of it and use a fraction. A custom build only contains what your business actually does.
It fits the first day, not the third year
Off-the-shelf systems make you change your process to suit their software. A custom build starts from how you already work, so people use it instead of working around it.
It changes when you change
New service line, new region, new way of doing things. A custom build gets updated. A subscription product makes you wait, or lock yourself into a higher tier.
From first call to live system.
Discovery call
We map how your business actually runs and where the time goes.
Written blueprint
A full spec and a fixed quote. You sign off before anything is built.
Staged build
Working software reviewed with you every week, not a reveal at the end.
Go live
Data migrated, team trained, documentation handed over, accounts in your name.
No surprises, at any stage.
Written spec before anything is built
You sign off exactly what you’re getting. If the blueprint isn’t right, you don’t proceed.
Delivered in stages
You see working software every week, not a black box for three months followed by a reveal.
Documented and handed over
Full written documentation on delivery. You are never dependent on one person.
Hosted in your name
Every account the system runs on is set up in your business’s name, so you own your own infrastructure.
Start with a conversation.
Fifteen minutes to work out whether a custom build is right for you. If it isn’t, we’ll tell you.